Partnering Strategy Development Program

For developing or reviewing your partnering strategy

If you are working with partners in your sales or go-to-market, and want to define your partnering strategy, if you have many partners and want to review your partnering strategy

On completing the Partnering Strategy Development course, you will have everything you need to create your Partnering Execution Plan

Partnering Strategy Development course contains seven modules, as outlined below:

Clarify Your Partner Requirements

1. Target Customer, Decision Maker
2. Capabilities across Sales, Deliver, Support and Added Value Services
3. Key Criteria
4. Priorities to meet your objectives

Partnering Review

1. Learn from your competitors and how they are partnering in the market
2. Learn from leading comparable companies in the industry

Identify all possible Partner Types - Your Market Ecosystem

1. Through creating a pictorial view of the market
2. Identify all the company types engaging with your customer types
3. Select, for further evaluation, the company types that may be able to help you sell

Evaluate Company Types - Partner Type Evaluation

1. How to evaluate and prioritize company types
2. According to the capabilities you need to sell and deliver, and other key criteria
3. Extract criteria for your target partner profiles
4. Extract capabilities for your Partner Fit Evaluation

Creating Your Target Partner Profiles

1. With knowledge of your target partner types, how to detail your Partner Profiles
2. Detailing 'Must Haves', Maybes and Definitely Not's across many categories
3. enabling clarify and efficiency for list generation
4. and creating of Partner Qualification criteria

Creating Partner Fit Evaluation Template

1. With details of what you want in a partner
2. This course helps you define the set of questions to evaluate prospective or existing partners
3. To assess the partner's capabilities according to your priorities
4. And to assess the joint opportunity, Partner Fit, of YouCo and PartnerCo working together

Creating Your
Partnering Execution Plan

1. based on the key components needed for effective sales channels
2. and based on your stage of sales channel development, and your priorities
3. to create a streamed Partnering Execution Plan

BENEFITS Of Completing The Partnering Strategy Development Course:

  • Gain clarity and details of what you really want from a partner, enabling clarity in communication and saving time in not considering or engaging wrong partners
  • Learn what to look for in reviewing competitors and comparable companies, to determine what will work for your business
  • Learn to stop guessing or stumbling on new possible partner types, you can identify all the company types that are operating in your target market, instantly see the dynamic of your market and enable you to select multiple possible partner types
  • Learn to define your evaluation structure to review different partner types according to what you need for your product to win new customers and the capabilities you need from effective partners, depersonalising opinions and winning team buy in.
  • Learn to define your Target Partner Profiles with the detail to remove wasteful ambiguity
  • Learn to define your Partner Fit Evaluation Template, with the defined set of questions to understand your partners business, to then assess how effective your partnership may be and pace of potential business
  • Learn to create your streamed Partnering Execution Plan, according to your business needs and priorities to meet your sales channel development goals

Your Host

Donagh Kiernan
Donagh Kiernan

Donagh Kiernan is the founder and CEO of Tenego, which provides International Sales Channels Development Services to growing and established software company clients, from across Europe and North America.

Within Tenego Donagh has been involved in over 100 companies of different types and sizes helping them with their Sales Channel Analyses and Planning, Partner Recruitment, Partner Management and Partner Program Development.

With a deep technical software development background, Donagh has been the core innovator of the methodologies contained being presented in Tenego Academy.

As a keen Industry Development activist, Donagh is involved on a number of voluntary activities helping companies share their experiences to help each other through events. Donagh has been also driving and hosting Tenego's Live Sessions over the past 10 years, many of which are now available as part of Tenego Academy's Membership program.

Donagh is happily married with three children, is a Liverpool FC Fan, a Soccer Coach with College Corinthians AFC Under 8’s and Adult Junior teams and is a big Cycling Enthusiast.

Session Agenda

Available in days
days after you sign-up
  105.10 Partnering Strategy Closing
Available in days
days after you sign-up

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Sign-up now!